Insights

The latest insights from the team at Blueprint, bringing our 25 years of experience direct to you. To receive our insights to your inbox, sign up to our newsletter at the bottom of the page.

External engagement

What is experiential marketing? Examples and how brands can use it

August 28, 2025

External engagement

Website brief template: how to write a website design brief

August 6, 2025

A series of bright coloured images coming out of a desktop screen

External engagement | Opinion

The Lioness effect: how women’s football is shaping sports marketing

July 29, 2025

A woman at a football game, standing up cheering, with an England shirt on

External engagement | Opinion | Internal enablement

Automotive digital marketing trends 2025: insights for a changing industry

July 21, 2025

Silver Lotus Eletre on stage during the launch, with lights shining down on it and yellow Lotus branding behind it

Blueprint Partners wins Best Product Launch at 2025 micebook Awards

July 9, 2025

A man taking a phot of a red Lotus Emeya inside a stylish barn

Internal enablement

If you build it, they might not come... Unless you drive adoption

July 9, 2025

Someone presenting to a corporate audience

Blueprint Studios London: a new facility for you

June 18, 2025

A CGI of the broadcast style setup, with four chairs around a table, each with a table microphone, in a corner, with an LED screen behind on both walls showing the London skyline

Blueprint Partners wins Best use of Digital for Costa Foundation

June 17, 2025

A screenshot on an iPad of the Costa Foundation website, showing a world map of coffee-growing communities

Blueprint Partners wins PR Event of the Year for Lotus press drive

June 13, 2025

A line up of yellow Lotus cars, with just the bonnets visible

How automotive marketing could transform the superyacht industry

June 12, 2025

A superyacht on the water at night, with blue lights underneath the yacht in the water

Peppa Pig: a masterclass in marketing

May 29, 2025

Photo of Peppa Pig on the front of a children's book

Why Dallas is America’s emerging tech hub

May 26, 2025

The Dallas skyline

Introducing our new value proposition – and why it matters

May 16, 2025

The Blueprint team dressed formally in a smart hall with pillars, leaning in together to take a selfie

Blueprint Partners launches AI solution for clients

March 5, 2025

How Glenmorangie subverted marketing trends

February 21, 2025

Harrison Ford, wearing black sunglasses, black blazer, black tshirt and black trousers, sitting in the mountains with a bottle of Glenmorangie

Unpacking AI: key announcements from the Samsung Galaxy S25 Series launch

January 24, 2025

Four samsung phones placed together, showing the cameras on each of them

A first-timer’s guide to SXSW

February 22, 2024

Blueprint wins Best Agency Award for Samsung Summit Program

February 14, 2024

Ground-up view of palm trees and high-rise buildings, with a blue sky behind

Our 2030 Blueprint: empowering positive change

December 13, 2023

Two members of Blueprint wrapping presents

External engagement

What happened when we said no to a client

July 12, 2021

A bright blue Lotus Emira on a rainy race track

Improving B2B customer experience through automation

July 12, 2021

Different types of charts and graphs

What other industries can learn from automotive electrification

April 26, 2021

A line of electric cars charging

Why businesses must educate customers on climate change

April 23, 2021

Signs at a climate protest, with one in the middle saying 'There is no Planet B'

Internal enablement

Partner relationship management explained

April 19, 2021

A selection of data charts on a laptop screen

Internal enablement

Our top 10 tips for partner relationship management

February 16, 2021

Two cups of coffee on a table