Sectors

Automotive marketing and events services

Powerful and award-winning automotive marketing and events that drive the customer engagement you want.

cs-lotus_eletra-primary

Bespoke automotive  marketing services

At Blueprint Partners, we provide bespoke automotive marketing services that are developed from the ground up to start driving more engagement from your ideal customers. We help automotive marketing stand out from the crowd, with tailored campaigns that align with your business’ vision and goals.

We stay on the pulse of the industry and have lengthy experience launching electric vehicles across the EV spectrum, from hypercars to everyday consumer models. We have worked with many brands including Lotus, JLR and Volkswagen, helping them with EV launches and press drives.

Whether you’re running an agency or a wholesale model, launching your latest vehicle, highlighting your electric offering or looking to create the perfect experience for press and customers, we’re here to offer our expert automotive marketing and events services.

Our support is comprehensive and includes direct-to-consumer activities, impactful dealer marketing events, media drives and launches.

We can help with:

Dealer marketing
Global press drives
Sales incentives
Dealer auditing
Website and socials
Product Launches
Investor meetings
Aftersales branding & campaigns
Culture change
Dealer conferences
Customer drive campaigns
Customer activations
Supplier conferences
Training

Looking for something not listed above? Just ask.

Get in touch

Automotive marketing  and events experts

As an automotive marketing agency, we have plenty of experience helping all kinds of automotive businesses to boost their visibility, increase brand awareness, strengthen brand consistency and deliver engaging experiences that remain with their customers and their partners. Whether your next launch is fuel-based or electric, we are here to help you launch and market your next vehicle. From repositioning your brand or simply wanting to improve the customer experience across the dealership network, we are here to help you drive brand consistency and partner excellence.

What do you get with  our automotive marketing solutions?

By partnering with us, you'll benefit from a combination of industry expertise and marketing techniques.

Whether it's elevating your online presence or increasing market share, optimising customer experiences or generating quality leads, our team works collaboratively with you to create an approach that aligns with your goals and KPIs.

How our automotive marketing solutions can help you

In today’s automotive landscape, standing out is more challenging than ever.
Our experienced automotive marketing team delivers award-winning campaigns through a complementary mix of long- and short-term strategies that deliver results. We help you:

Reach your target audience

We connect you with your customers at every stage of their journey, from consideration to test drive and purchase, then ownership and renewal, using specifically tailored campaigns and activities.

Build a strong brand presence

We differentiate your brand, product lineup and aftersales offerings with consistent and impactful branding, communications and customer service.

Drive quality leads

We help you attract and nurture quality leads through a variety of activities tailored to your goals, driving sales, meeting KPIs and sustaining growth.

Engage your customers

we use data-driven strategies to deliver personalised experiences that build loyalty and trust.

Adapt to market trends

We help you stay ahead of the competition with insights and strategies that respond to evolving consumer behaviours and industry shifts.

I’ve been blown away by the professionalism and talent of the team – it’s genuinely been an honour to work with you all. I’ve worked with a number of agencies in my career but this experience for me has been by far the best, and I can’t shout loud enough how amazing you all are!

LOTUS

The event itself was a huge success. Not only did we get some great feedback from our colleagues, but the event really challenged our global teams to look at training in a new way. The step change in this event has had a positive knock-on effect to other training materials developed across the curriculum. Our market teams really valued the insights, and the training techniques shared with them to support the strategy. Our thanks go to the team at Blueprint Partners!

JLR

No matter the scale of the task, I can always rely on Blueprint to come through with the execution. They are super reliable and great to work with and are basically an extension of our own team. We would be lost without the support of Blueprint.

ASTON MARTIN

Automotive marketing services FAQs

Our team is highly experienced in the automotive industry and its various sub-sectors. However, we always begin with in-depth research to add to our knowledge of your specific sector and better understand your audience and your goals.

While we will lead this process, we believe a collaborative approach between our team and yours will provide the strongest information and lead to the best results. Based on this, we create bespoke campaigns that align with your business objectives and industry dynamics.

Of course! At the start of any campaign we will identify KPIs and ask what success looks like for you – this is one of the ways we live our bResponsible value. We provide detailed analytics and reporting for all our campaigns, ensuring transparency and allowing you to track performance and ROI effectively.

Absolutely – as well as strengthening external engagement for well-known automotive brands, we drive brand awareness for new brands from the ground up. So whether you’re launching a new vehicle, introducing an innovative service or entering the EV market, we can develop strategies to increase visibility and drive growth.

Yes, we can assist automotive businesses looking to rebrand or reposition by developing strategies that redefine their identity, connect with new audiences and highlight their value proposition.

We understand trusting your brand with an external partner is a big ask, so we treat any brand repositioning work we do as sensitively as if the brand were our own.

Our automotive marketing case studies

A press drive to generate global coverage for Lotus

Go to project

Delivering global Modern Luxury training for JLR’s brand repositioning

Go to project

cs-aston_dealers-primary

Creating a world-class customer experience across Aston Martin’s dealership network

Go to project

All Projects

Take your automotive marketing up a gear today

Our expertise in automotive marketing helps you cut through the noise, increase brand visibility and create lasting, memorable experiences.

Get in touch today to find out how we can help you realise your vision and deliver campaigns that resonate.