Launching the world’s first hyper SUV for Lotus
Client
Lotus
Sector
Automotive
Services
Events
Experiential
Content
Production
Their challenge
In an increasingly crowded EV market, Lotus needed to cut through the noise with the launch of its first SUV – and the world’s first hyper SUV – the Eletre.
The brief
Create an unforgettable launch event for the Eletre that drives excitement, buzz and anticipation.
Our solution
A truly memorable experience, which would include sailing the Eletre underneath London's iconic Tower Bridge for all of the capital to see, and the takeover of BBC Studios for a spectacular live event.
0m+
live viewers
Spike in press coverage, influencer content and earned social media
Deposits taken during and immediately after broadcast
The results
Increased engagement on the Lotus website during the broadcast, with sales made during and after the event.
This is the biggest production we’ve ever completed at Lotus and we wouldn’t want anyone but Blueprint Partners to do it for us. Everything is thought about, nothing is forgotten. A truly global launch for a truly global car.LOTUS