A launch moment for the Geely EX5 seen live by more than 11 million viewers
Client
Geely Auto UK
Sector
Automotive
Services
Events
Experiential
Content
Production
Their challenge
Introduce the Geely EX5 and position new-market-entrant Geely Auto UK as a leader in electric vehicles in a growing EV market.
The brief
An unforgettable launch event for those attending in person and joining virtually, that introduces not only the car, but the Geely Auto UK brand, to the public.
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Our solution
A sensory, immersive brand experience. The launch moment featured a 3D laser show, followed by a brand walk-through where attendees explored four zones that reflect the Geely Auto UK brand. Immersive audio, robot guides, interactive gifting, on-site massages and a guest-led, live art installation combined to create an unforgettable launch.
0m+
live-streams
0m+
reach across all publications
0m+
online coverage views
The results
A truly memorable launch moment that went beyond the client’s expectations, establishing the Geely Auto UK brand and the Geely EX5 as leaders in the EV market.
It’s been amazing working with Blueprint and this event has just grown and grown as the creative input has come. Their creative talent and ability to deliver an exceptional level of production allowed us to develop not only a reveal moment but also a memorable guest experience. The whole team are professional, adaptable and a pleasure to work with.Geely Auto UK