Internal Enablement

Dealer and partner marketing services

Helping your dealers and partners become trusted brand advocates.

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Brand trust

When potential buyers see inconsistent branding or brand messaging, they’re likely to have more confidence in a competitor that’s consistent with its branding every time – especially for high-cost items. Drive brand consistency and increase trust in your brand.

Resource

Without the correct support in place, dealers and partners will have a limited supply of assets to put in front of potential customers. This can result in asset re-use, which feels less personal and less high-end, as well as challenges around brand consistency when dealers and partners are left to their own devices. With resource support, both the quality and quantity of your channel partner marketing increases.

Your wider marketing strategy

Without significant marketing support, the dealers and partners you’ve trusted with your brand are less likely to have a well thought-out marketing strategy. This means fewer emails, fewer events, fewer campaigns and less general engagement with your audience. With the right partner marketing support in place for your network of dealers and partners, your marketing strategy becomes much stronger.

How our dealer and partner marketing services can help

As a marketing agency, we become an extension of your marketing team (or as much of one as you want us to become). Whether it’s supplying assets or putting in place a strategy, we help your dealers and partners drive sales of your product or service. We do this by:

Dealer briefing, training, auditing and reporting

From start to finish, we help to make sure your dealers know how to sell your product the way that best represents your brand, and report back on how effectively they’re actually doing it.

Incentive events and trips

We run and manage the rewards offered as part of incentive programmes for your partners and people.

Campaign and brand communications

From building the strategy to creating the required assets, we build a communications strategy from the ground up.

Toolkit, campaign and asset creation

We make sure the partners marketing your brand or service have everything at their fingertips to do the best job possible.

Event delivery, support and coordination

When you have a dealer or partner event, our events team is there to create a seamless experience that meets the brief.

Mystery shopping and auditing

Our team brings you full transparency around how, and how well, your product or service is being sold.

Dealer and partner marketing services experts

Bespoke strategies

Supporting a business with dealer and partner marketing services is all about the brand. The first step for our partner marketing experts on every project is to embed themselves in your brand. From there, they’ll create a strategy tailored to your unique marketing requirements, delivering measurable results aligned with your business goals.

Industry leaders

With more than 25 years of supporting dealers and partners, such as Aston Martin, Lotus and Samsung, with their marketing services globally, our expertise is guaranteed. Working with Blueprint Partners puts you in the hands of the experts.

Dealer and partner marketing services FAQs

Absolutely! We’re very experienced in providing partner marketing services to global networks. Whether you need assets in an array of languages or to check cultural references, we’ve done it all.

We’re very familiar with projects that require a multitude of assets - often in the thousands. Our experts are extremely well versed in the project management and (where applicable) use of generative AI required to achieve this effectively and to your deadline, but will always discuss ways of working as a first step, to ensure we’re using systems and processes that you’re happy with.

Don't just take our word for it

Localised asset creation for Samsung across the US

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Creating a world-class customer experience across Aston Martin’s dealership network

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Recognising partners for Adobe sales with a channel incentive programme

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All Projects

Supercharge your dealer and partner marketing services

By becoming an additional resource, Blueprint Partners can take your dealer and partner marketing services to the next level. Whether it’s creativity, resource or strategy you need, we’re here to help. Our experts deliver effective ROI and provide data-driven analytics to prove it. At Blueprint Partners, your brand is in safe hands.