A car reveal for the BWT Alpine F1 Team
Client
BWT Alpine F1 Team
Sector
Sports
Automotive
Services
Events
Production
Their challenge
The BWT Alpine F1 Team needed to reveal its 2025 livery to partners and the media, creating buzz and excitement for its upcoming season.
The brief
Deliver an intimate event where partners and the media could get up close and personal with the car and the team.
Our solution
An exclusive two-day reveal event at Shoreditch Studios in East London, where attendees could not only see every inch of the 2025 car, but rub shoulders with its drivers Pierre Gasly and Jack Doohan. As important as the car is the team behind it, so attendees also heard from Team Principal Oliver Oakes, Executive Technical Director David Sanchez, Renault Group CEO Luca de Meo and Executive Advisor Flavio Briatore, who generated anticipation and excitement for the 2025 championship.
0+
pieces of online coverage about the BWT Alpine F1 Team in the days following the event
The results
An eye-catching reveal event with top-tier production, which generated excitement and conversation around the BWT Alpine F1 Team for 2025 and beyond.