A press drive to generate global coverage for Lotus
Client
Lotus
Sector
Automotive
Services
Events
Content
Production
Their challenge
Lotus needed its recently launched luxury, electric hyper-GT (grand tourer), the Emeya, to stand out in an increasingly crowded EV market.
The brief
Deliver a press drive that would be executed to perfection and achieve global coverage that drives genuine interest in both the Emeya and the Lotus brand.
Our solution
A grand tour for the grand tourer: three weeks of multiple-rotation tours through Austria and Germany that would allow press to experience the car. This included a unique content experience, allowing attending press to embed themselves in the heritage of Lotus, from a showcase of the full Lotus line-up to an immersive brand discovery area. A grand tour through Lotus’s history, ensuring the brand’s heritage was prevalent in all coverage of the Emeya.
0m
opportunity to see
0
impressions across just two Group Lotus posts on Linkedin
0
award wins
The results
An award-winning press drive (including PR Event of the Year) with an unprecedented level of media coverage across multiple channels, which spotlighted the car and accurately told the brand's story. As for ROI, multiple test drive leads were generated, including four within two hours of the embargo being lifted.
I’ve been blown away by the professionalism and talent of the team – it’s genuinely been an honour to work with you all. I’ve worked with a number of agencies in my career but this experience for me has been by far the best, and I can’t shout loud enough how amazing you all are!LOTUS