Blueprint Partners was proud to take home PR Event of the Year at the 2025 Content & PR UK Awards for our work on the Lotus Emeya Press Drive, a standout achievement and another milestone for our automotive team.
To celebrate the launch of Lotus’ luxury electric Hyper-GT, we delivered a three-week European press drive, a modern Grand Tour that brought the Emeya to life for media and influencers across the globe.
Behind the Lotus Emeya press drive
Beyond the three-week press drive, journalists were given a unique and immersive content experience, which included a showcase of the full Lotus line-up for the first time in history.
The press drive generated coverage with an opportunity to see of more than 31 million, two social posts generating more than 49,000 impressions and has now taken home three awards.
Judges’ highlights: what set the Lotus Emeya press drive apart
The judges said the Lotus press drive was a "standout winner" in the category. Some of the judges' feedback can be seen below.
"I love all the thought that went in to allying this product with the sustainability around it. You had some phenomenal results and you can see how you achieved them with this attention to detail."
"A wonderfully immersive event."
"A beautifully executed campaign that truly embodied the spirit of Lotus – pioneering, sophisticated, and rebellious. The experience-driven approach, seamless integration of brand storytelling, and strong media results made this press drive feel both elevated and personal. The attention to every touchpoint and audience type was particularly impressive."
"Beautifully executed event. Great coverage and a lot of great content for post-event activations."
Read the full case study of the Lotus Emeya press drive.
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