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In 2025, creating a memorable brand experience involves including factors that have been proven to connect with your target audience on a deeper level. Things like using key elements like emotional triggers, consistent storytelling and smart AI tools to create personalisation across all touchpoints.

Today’s most effective strategies go beyond just including a customer's name; they understand needs and preferences to deliver campaigns that create a connection. Here, we break down the essential blocks you need to create a memorable brand experience, diving into the use of multisensory elements and consistency across every touchpoint to make sure you create an unforgettable experience for your target audience. 

How to create a memorable brand experience in 2025

Start with emotion: design for feelings, not just function

Nostalgia, surprise or pure joy - any emotional spark can turn a moment into a memory, and a brand into something people remember and talk about.

Designing an experience with emotion at its core helps brands connect with audiences on a deeper level. It’s the difference between a campaign people notice and one they never forget. Take nostalgia as an example: relaunching a retro product can instantly transport people back to familiar sights, sounds and even smells from their past. 

Those sensory cues trigger personal memories and forge an emotional bridge between the brand and the audience.

When done well, this isn’t just a trip down memory lane, it’s a way of refreshing the brand’s story and giving it new meaning. Familiarity becomes an anchor for the campaign, drawing people in and making them feel part of something bigger. And that kind of connection is what strengthens loyalty, turning customers into long-term advocates

Use personalisation that feels human, not robotic

In 2025, with the rise of AI tools, brands need to shift away from robotic, generalised advertising and towards a more thoughtful approach. It’s no longer personalised to just insert someone's name; your target audience wants to see products they would like and upcoming discounts, based on their recent purchases. 

One way we’ve adopted this is through AI tools like the Blueprint Partners knowledge app, developed by our own AI experts to quickly find the information from your business and deliver it directly to the customer who needs it. Our tech clients, for example, use it to receive real-time product information on the sales floor and create a tailored approach to customer service.  

Your target audience needs to feel their experiences are unique and tailored to their brand preferences, emotions and behaviours, without feeling automated and AI-generated. It encourages them to have interactions with your brand on a more meaningful level.

Make it multisensory (sight, sound, smell, touch)

With competitors going above and beyond, creating a memorable experience is not just about making your campaign visually appealing; it’s about making it multisensory! Combining different sensory inputs - sight, sound, smell, touch and even taste - makes it easy for brands to engage with consumers on a more immersive level. Creating a multisensory experience makes your brand more likely to be remembered as it taps into different emotions of the consumer. 

For example, we created a multisensory experience for the BTW Alpine F1 Team, which wanted to build buzz and excitement for the upcoming Formula 1 season. We delivered a two-day intimate event in London, where partners and the media could not only see every inch of the 2025 car, but also get up close and personal with its drivers, Pierre Gasly and Jack Doohan. 

This experience tapped into the emotional responses of the consumer and in the days following the event we saw some 90+ pieces of online coverage about the BWT Alpine F1 Team. This single event continued to raise awareness, generating excitement and conversation - a memorable brand experience.

Ensure consistency across every touchpoint

Delivering consistency across every touchpoint is essential when building up trust signals and fostering a long-term relationship with your target audience. A consistent brand identity guide, detailing values, tone of voice and visual identity can make all the difference in how your audience connects with your brand. 

A well-defined brand identity ensures that your audience experiences a seamless and consistent brand journey. This guide should act as a foundation for aligning your key messaging and presentation across all channels. 

It is important to ensure that your team fully understands the brand identity guide and how you would like your brand to be perceived by your target audience. Your team plays a vital role in delivering a consistent experience across every touchpoint, reflecting your brand identity and building key trust signals, creating an engaging brand experience.

How to know if your brand experience worked

Measuring the impact of a brand experience is about more than just counting clicks or sales. It’s about understanding what truly engaged your audience and whether it led to lasting connections with your brand.

Tracking engagement and recall

One of the most telling indicators is memory recall. Can your audience remember your brand and key messages weeks or months after the campaign? If so, your experience made an impression.

Another valuable metric is NPS uplift (Net Promoter Score). This measures how likely customers are to recommend your brand to others. A consistent, engaging brand experience should see your NPS rise over time, showing that you’re building advocacy, not just awareness.

Dwell time is also a useful signal. Whether it’s the time someone spends exploring your website, engaging with content, or interacting at an in-person event, longer engagement usually points to a stronger connection.

Understanding emotional impact

While numbers tell part of the story, emotion often tells the rest. Emotional sentiment tools can analyse customer reviews, social media posts and survey responses to uncover how people felt about their experience with your brand.

By combining both quantitative metrics and emotional insights, you get a fuller picture of your campaign’s success. From there, you can refine future brand experiences, amplifying what resonated most and building stronger connections.

Contact Blueprint Partners today

We understand that consistency builds trust, strengthens brand recognition and pushes long-term brand loyalty. Our range of services, whether external engagement or internal enablement, can be used to achieve all this.

Our team uses creativity and technical expertise to bring your ideas to the forefront. Partner with us today.