--- title: Blog | Blueprint Partners | External engagement description: External engagement | The latest marketing and events news and opinions from Blueprint Partners. --- Search ** [![blueprint-partners-logo](https://www.blueprintpartners.com/hubfs/blueprint-partners-logo.svg) ](https://www.blueprintpartners.com/) Close Search # Insights The latest insights from the team at Blueprint, bringing our 25 years of experience direct to you. To receive our insights to your inbox, sign up to our newsletter at the bottom of the page. All External engagement Internal enablement Opinion [![Digital representation of lots of people in a network](https://www.blueprintpartners.com/hubfs/AdobeStock_223441157%20(1).jpg) ](https://www.blueprintpartners.com/blog/direct-vs-indirect-marketing-in-channel-strategy-blueprint-partners) External engagement | Internal enablement ### [Direct vs indirect marketing: finding the balance in channel strategy](https://www.blueprintpartners.com/blog/direct-vs-indirect-marketing-in-channel-strategy-blueprint-partners) [ Suzie McCourt ](https://www.blueprintpartners.com/blog/author/suzie-mccourt) May 20, 2026 External engagement #### [Brand activations that drive real results (and how to measure them)](https://www.blueprintpartners.com/blog/brand-activations-that-drive-real-results) [ Rhianna Leahy ](https://www.blueprintpartners.com/blog/author/rhianna-leahy) May 12, 2026 [![](https://www.blueprintpartners.com/hs-fs/hubfs/AdobeStock_1130450855_Editorial_Use_Only.jpg?width=596&name=AdobeStock_1130450855_Editorial_Use_Only.jpg) ](https://www.blueprintpartners.com/blog/brand-activations-that-drive-real-results) External engagement | Internal enablement #### [The Future of Digital Events: Where Technology Meets Human Connection](https://www.blueprintpartners.com/blog/future-of-digital-events-event-digital-marketing) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) April 22, 2026 [![A man presenting in front of a big screen](https://www.blueprintpartners.com/hs-fs/hubfs/AdobeStock_352611681.jpg?width=596&name=AdobeStock_352611681.jpg) ](https://www.blueprintpartners.com/blog/future-of-digital-events-event-digital-marketing) External engagement | Internal enablement #### [How tech brands can use content to simplify complex products](https://www.blueprintpartners.com/blog/how-tech-brands-can-simplify-complex-products-with-content) [ Haley White ](https://www.blueprintpartners.com/blog/author/haley-white) March 13, 2026 [![A close up of someone's hands using a smartphone](https://www.blueprintpartners.com/hs-fs/hubfs/2025%20blog%20imagery/AdobeStock_598799022.jpg?width=596&name=AdobeStock_598799022.jpg) ](https://www.blueprintpartners.com/blog/how-tech-brands-can-simplify-complex-products-with-content) External engagement | Internal enablement #### [Thought leadership: how to position your brand as an industry expert](https://www.blueprintpartners.com/blog/thought-leadership-that-builds-brand-authority) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) March 9, 2026 [![A woman speaking into a microphone in front of a corporate audience](https://www.blueprintpartners.com/hs-fs/hubfs/2025%20blog%20imagery/AdobeStock_1806093161.jpg?width=596&name=AdobeStock_1806093161.jpg) ](https://www.blueprintpartners.com/blog/thought-leadership-that-builds-brand-authority) ### Sign up to receive our insights 
direct to your inbox External engagement #### [Fan engagement marketing: turning supporters into advocates](https://www.blueprintpartners.com/blog/fan-engagement-marketing-turning-supporters-into-advocates) [ Ryan Kenealy ](https://www.blueprintpartners.com/blog/author/ryan-kenealy) February 24, 2026 [![A football stadium with fans standing up cheering](https://www.blueprintpartners.com/hs-fs/hubfs/2025%20blog%20imagery/AdobeStock_70603462.jpg?width=596&name=AdobeStock_70603462.jpg) ](https://www.blueprintpartners.com/blog/fan-engagement-marketing-turning-supporters-into-advocates) External engagement #### [How experiential events are shaping the future of automotive marketing](https://www.blueprintpartners.com/blog/how-experiential-events-are-shaping-the-future-of-automotive-marketing) [ Stephanie Crouch ](https://www.blueprintpartners.com/blog/author/stephanie-crouch) January 12, 2026 [![The Geely EX5 with a robot screen in front of it showing the technology of the car](https://www.blueprintpartners.com/hs-fs/hubfs/Case%20study%20imagery%20and%20videos%20-%202025%20relaunch/Geely%20EX5/MFS05098%20(2)%20(1).jpg?width=596&name=MFS05098%20(2)%20(1).jpg) ](https://www.blueprintpartners.com/blog/how-experiential-events-are-shaping-the-future-of-automotive-marketing) External engagement | Internal enablement #### [How automotive brands can balance OEM and dealer marketing](https://www.blueprintpartners.com/blog/how-automotive-brands-can-balance-oem-and-dealer-marketing) [ Jordan Legge ](https://www.blueprintpartners.com/blog/author/jordan-legge) December 22, 2025 [![Close up of cars on the forecourt of a dealership](https://www.blueprintpartners.com/hs-fs/hubfs/AdobeStock_226873707.jpg?width=596&name=AdobeStock_226873707.jpg) ](https://www.blueprintpartners.com/blog/how-automotive-brands-can-balance-oem-and-dealer-marketing) External engagement #### [How experiential events are reinventing the retail storefront](https://www.blueprintpartners.com/blog/how-experiential-events-are-reinventing-the-retail-storefront) [ Ryan Kenealy ](https://www.blueprintpartners.com/blog/author/ryan-kenealy) November 13, 2025 [![A North Face store sign](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/AdobeStock_1709449394_Editorial_Use_Only.jpg?width=596&name=AdobeStock_1709449394_Editorial_Use_Only.jpg) ](https://www.blueprintpartners.com/blog/how-experiential-events-are-reinventing-the-retail-storefront) External engagement | Opinion #### [Telecom marketing explained: how AI is driving innovation in the industry](https://www.blueprintpartners.com/blog/telecom-marketing-explained-how-ai-drives-innovation) [ Haley White ](https://www.blueprintpartners.com/blog/author/haley-white) October 29, 2025 [![A smartphone in someone hands; the person is touching the blank screen and lots of glowing icons are coming out of it](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/AdobeStock_293795093.jpg?width=596&name=AdobeStock_293795093.jpg) ](https://www.blueprintpartners.com/blog/telecom-marketing-explained-how-ai-drives-innovation) External engagement #### [How to market a SaaS product: B2B SaaS marketing strategies that work](https://www.blueprintpartners.com/blog/how-to-market-a-saas-product) [ Rhys Kirkham ](https://www.blueprintpartners.com/blog/author/rhys-kirkham) October 10, 2025 [![Keyboard signs and other imagery showcasing digital infrastructure in light blue tiles on a dark blue background, centred on one sayingSaaS](https://www.blueprintpartners.com/hs-fs/hubfs/AdobeStock_666919118.jpg?width=596&name=AdobeStock_666919118.jpg) ](https://www.blueprintpartners.com/blog/how-to-market-a-saas-product) External engagement #### [Direct vs indirect marketing channels: what’s best for you?](https://www.blueprintpartners.com/blog/direct-vs-indirect-marketing-channels-whats-best-for-you) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) September 26, 2025 [![Billboard showing a perfume bottle advert on a city street](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/AdobeStock_1393419674.jpg?width=596&name=AdobeStock_1393419674.jpg) ](https://www.blueprintpartners.com/blog/direct-vs-indirect-marketing-channels-whats-best-for-you) External engagement | Opinion #### [Creating memorable brand experiences: what works in 2025](https://www.blueprintpartners.com/blog/creating-memorable-brand-experiences-what-works-in-2025) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) September 12, 2025 [![Someone holding a phone up to take a photo, and on the phone screen is a photo of BWT Alpine F1 team drivers at a launch event](https://www.blueprintpartners.com/hs-fs/hubfs/Case%20study%20imagery%20and%20videos%20-%202025%20relaunch/Alpine/cs-alpine-carousel-05.jpg?width=596&name=cs-alpine-carousel-05.jpg) ](https://www.blueprintpartners.com/blog/creating-memorable-brand-experiences-what-works-in-2025) External engagement #### [What is experiential marketing? Examples and how brands can use it](https://www.blueprintpartners.com/blog/what-is-experiential-marketing-blueprint-partners) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) August 28, 2025 [![](https://www.blueprintpartners.com/hs-fs/hubfs/Case%20study%20imagery%20and%20videos%20-%202025%20relaunch/Sky%20Start%20of%20Season/cs-sky_sos-carousel-01.jpg?width=596&name=cs-sky_sos-carousel-01.jpg) ](https://www.blueprintpartners.com/blog/what-is-experiential-marketing-blueprint-partners) External engagement #### [Website brief template: how to write a website design brief](https://www.blueprintpartners.com/blog/website-brief-template-how-to-write-a-website-design-brief) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) August 6, 2025 [![A series of bright coloured images coming out of a desktop screen](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/AdobeStock_260516386.jpg?width=596&name=AdobeStock_260516386.jpg) ](https://www.blueprintpartners.com/blog/website-brief-template-how-to-write-a-website-design-brief) External engagement | Opinion #### [The Lioness effect: how women’s football is shaping sports marketing](https://www.blueprintpartners.com/blog/the-lioness-effect-how-womens-football-is-shaping-sports-marketing) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) July 29, 2025 [![A woman at a football game, standing up cheering, with an England shirt on](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/AdobeStock_1345828580.jpg?width=596&name=AdobeStock_1345828580.jpg) ](https://www.blueprintpartners.com/blog/the-lioness-effect-how-womens-football-is-shaping-sports-marketing) External engagement | Opinion | Internal enablement #### [Automotive digital marketing trends 2025: insights for a changing industry](https://www.blueprintpartners.com/blog/automotive-digital-marketing-trends-2025-a-changing-industry) [ Lulu Trask ](https://www.blueprintpartners.com/blog/author/lulu-trask) July 21, 2025 [![Silver Lotus Eletre on stage during the launch, with lights shining down on it and yellow Lotus branding behind it](https://www.blueprintpartners.com/hs-fs/hubfs/Blog%20imagery%20-%202025%20relaunch/Screenshot%202025-07-21%20152742.jpg?width=596&name=Screenshot%202025-07-21%20152742.jpg) ](https://www.blueprintpartners.com/blog/automotive-digital-marketing-trends-2025-a-changing-industry) External engagement #### [What happened when we said no to a client](https://www.blueprintpartners.com/blog/how-blueprint-unboxed-the-lotus-emira) [ Mark Anand ](https://www.blueprintpartners.com/blog/author/mark-anand) July 12, 2021 [![A bright blue Lotus Emira on a rainy race track](https://www.blueprintpartners.com/hs-fs/hubfs/2025%20blog%20imagery/insight-saying_no-thumbnail.jpg?width=596&name=insight-saying_no-thumbnail.jpg) ](https://www.blueprintpartners.com/blog/how-blueprint-unboxed-the-lotus-emira)