Sky
Black Friday
Client Objective
Communicate that Sky’s Black Friday offers are some of the best on the high street.
Our Approach
Enhancing the ATL creative, to drive footfall into stores during the Black Friday event.
Results
The best Black Friday sales performance on premium TVs in-store since pre-Covid.
Client Objective
Our challenge
Drive footfall into stores for Sky’s Bigger Black Friday event. Encouraging customers to find out more about the great deals available on Broadband, Mobile and TVs from Sky’s sales advisors.
Our Approach
How we drove engagement
We developed a campaign that visually demonstrated the scale of Sky’s Bigger Black Friday event by supersizing the smallest of cartoon characters - the Minions.
Results
How we transformed behaviour
We delivered a full takeover of shops, hubs and pods for this campaign, pushing the supersized key visual in numerous consumer touch points from window vinyls to digital screens and everything in-between. A significant uplift in foot traffic to stores resulted in the highest volume of Glass TV sales since pre-Covid and the best yearly sales performance on Mobile devices ever in Sky stores.
Deliverables
A full takeover of the Sky retail estate.
Engagement
Sky reported a significant uplift in foot traffic resulting in record sales performances for premium TVs and Mobile devices.
ROI
Uplift in footfall and in-store sales.
Engaging Experiences
