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Internal Enablement

Engagement programmes

Drive growth by engaging your partners, network, employees and community with your brand.

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Driving engagement with your brand

In a complex business network, whether that’s direct and indirect product partners or a global automotive dealership network, you need the people you’ve trusted with your brand to be experts. When you have brand and product experts, they become your brand advocates, and this leads to:

 

Being first choice

If a partner doesn’t have the right information about a product or product ecosystem, they won’t feel confident selling it and will favour competitors who have provided clearer product information. Be the business that provides the clearest and most helpful information.


Accurate product representation

A lack of sufficient information can lead those you’ve trusted with your product to make mistakes when selling it, such as forgetting crucial features or special offers, which will have a knock-on impact on your business. When your network engages with the information you provide, your product or solution is represented accurately, and your brand is represented professionally.


Engaging new audiences

If a sales or partner network isn’t engaged with a brand or its suite of products, it won’t be attuned to potential audience groups, subsequently missing out on revenue for your business. When your network is engaged with your brand, it will engage new audiences.

How our engagement programmes can help

At Blueprint Partners, we run award-winning engagement programmes  that boost the way your sales and partner network interact with your brand. We do this by:

Direct and indirect incentive, channel and reward programmes

We build our engagement programmes from the ground up to help your business and its partner network meet KPIs.

Partner recognition, communication and enablement campaigns

We make sure your partners receive the communication they need to enable strong sales performance, and then reward them for it.

Account-based marketing

Our ABM experts help you engage with the target accounts your business has identified.

Community and advocacy building

We make sure the people you’ve trusted to represent your brand feel part of a community and become your biggest advocates.

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Engagement programme experts

Bespoke strategies

We understand that every business’ engagement requirements will be unique, as will its KPIs. Whether it’s a digital programme to drive sales or an awards show to recognise top performers, we work collaboratively with you to tailor a strategy that aligns with your business goals and gets the results you need.

Industry leaders

We have more than 25 years of experience in running effective, award-winning engagement programmes. Our experts understand the intricacies of the partner and employee engagement programmes ecosystem and stay on the pulse of the latest trends and technology to maximise your ROI.

Engagement programmes FAQs

There are lots of reasons a partner or network might begin to engage less with your brand. It could be that the information they’ve received on your product or suite of products isn’t clear enough, or it could simply be a lack of communication from the business means your brand is no longer front of mind. This is more likely to be the case if your competitors are communicating more often than you.

We’d always recommend an element of a deadline to encourage people to engage now rather than later, but this could be a monthly league table as part of an ongoing incentive programme. If you’re looking to do something like drive subscriptions or sales for a particular event, we’d recommend running it over a defined period. We’ll start every programme by discussing goals and recommending a route forward.

Typically engagement programmes do have a digital element, such as a partner portal, as this makes it much easier to track engagement and reward results. However, we’ll agree what works best for your business and your goals when we start the programme with you.

Don't just take our word for it

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Start your engagement programme today

At Blueprint Partners, our partner and employee engagement programmes increase product knowledge and keep your brand front of mind. Whether you already know how you want to engage your network or you need support identifying a strategy aligned with your goals, our experts deliver effective, measurable engagement programmes for your business. The more engaged your network, the better the results.