An incentive programme to strengthen Samsung partners’ product knowledge
Client
Samsung
Sector
Channel
Telecoms
Services
Engagement programmes
Dealer and partner marketing services
Portal and platform support
Content creation
Their challenge
Samsung needed its B2B Mobile and Display partners to improve knowledge of the range of Samsung products.
The brief
Incentivise Samsung B2B Mobile and Display partners to strengthen their Samsung product knowledge by earning rewards for completing training materials.
Our solution
Samsung Summit: an instant-win platform where, after completing qualifying training modules, partners receive a unique code which they can redeem on ‘The Mountain’. With the ability to win a $250 Amazon gift card in a single session, the immediacy of the reward celebrates partners’ achievements and encourages ongoing participation.
0+
unique partner participation
0+
codes issued in 2024
0%
code redeem rate
The results
An increase in engagement and partner interaction levels that exceeded expectations.