Increasing partner engagement with BT EE’s partner marketing portal
Client
BT EE
Sector
Telecoms
Channel
Tech
Services
Engagement programmes
Events and experiences
Portal and platform support
Dealer and partner marketing services
Content creation
Their challenge
Partner engagement with and utilisation of the marketing portal.
The brief
Relaunch the BT EE indirect partner marketing channel.Relaunch the BT EE indirect partner marketing channel.
Our solution
After an audit of the current portal and marketing needs, we simplified its structure and created a theme ‘The Club’, to distinguish the marketing portal from the sales portal. To increase engagement, we rolled out Club News comms, webinar series and numerous events.
0%
increase in users
0%
increase in sessions
The results
Increased engagement levels resulting in enhanced enablement, and adding value through The Club.
Huge round of applause for Blueprint Partners. Your attention to detail, dedication to deliver top quality service, creativity and innovative thinking doesn’t go unrecognised. What sets you apart is the team’s work ethic, sense of humour and understanding of Partner Channel. It really is amazing to work with you guys and I get inspired by you daily.BT EE