Sector

Channel sales marketing services

At Blueprint Partners, we provide comprehensive channel marketing and sales enablement services designed to elevate partner performance and drive measurable growth. We help businesses strengthen their channel sales strategies, enhance partner engagement and accelerate revenue through targeted marketing, sales enablement and strategic support.

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Bespoke channel solutions

We offer channel sales and marketing services designed to help your business forge stronger relationships and drive growth. Our strategies are made to align with your business objectives, making sure your channel marketing efforts resonate with your target audience and stand out in competitive markets.

Whether you’re expanding your partner network, introducing a new product or seeking to boost your overall partner performance, we deliver solutions to make your channel strategy more effective.

Our services include strategic planning, events, reward and recognition, and innovative go-to-market initiatives that help your partners create lasting value for your business.

We can help with:

Through-partner marketing
Co-branded campaign toolkits
Partner relationship management
Customer success
Channel incentives
Accreditation
ABM campaigns
Auditing and mystery shopping
Partner onboarding
Rewards and recognition
Training and enablement
Partner events
Exhibitions
Podcasts and webinars
Video content
Partner concierge services

Looking for something not listed above? Just ask.

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Channel experts

We help businesses strengthen their channel strategies by creating campaigns that drive partner engagement and boost results. With a focus on practical solutions, we make sure your messaging aligns with partner needs and market demands.

Whether you’re launching a new channel programme or promoting specific products or services, we provide the tools and expertise to support your goals. Our approach is designed to deliver clear, measurable outcomes that results through your channel partners.

Leading the way in channel marketing

From building partner ecosystems to enhancing indirect sales performance, we have honed our approach to helping brands, such as Adobe and Samsung, unlock the full potential of their channel networks. As a trusted partner for channel marketing, we specialise in helping businesses establish and expand their presence within competitive markets.

What do you get with our channel marketing services?

Our channel marketing services are designed to help you increase your customer reach by enabling and recognising like-minded businesses. We provide a detailed approach, focusing on aligning your brand’s goals with your channel partners’ strategies to ensure success.

We understand the complexities of channel marketing and what it takes to align a partner ecosystem successfully. Our channel experts know what will help you achieve your business goals, whether that’s an in-person or virtual event, a brand new incentive programme or a suite of marketing assets for your partners.

How our channel marketing services can help you

From partner onboarding and enablement to co-marketing campaigns and performance tracking, we cover every aspect of channel marketing. Our team uses industry insights and data-driven strategies to enhance partner engagement and maximise ROI. We help you:

Equip your partners

By providing resources, training, and marketing support, we enable your partners to effectively represent your brand and drive demand in their markets.

Access new markets

Our approach allows your business to expand into new territories, increase market share and scale operations without the added expense of direct sales teams.

Increase efficiency

Our services enable improved partner relationships and marketing strategies, which means you benefit from consistent revenue growth and reduced operational overheads.

Grow your business

Our expertise ensures your partners are equipped to deliver results, helping you stay competitive and achieve long-term success in an ever-evolving marketplace.

Blueprint’s Spin To Win concept breathed new life in to our sales incentives. The eye-catching design, engaging mechanic and ease of partner use saw a noticeable increase in performance leading us to extend our initially planned activation dates. We had 100% take up from the qualified entrants and saw over $3m pipeline generated resulting in a fantastic ROI from this campaign. Our Partners loved it too and are still talking about the activity and asking us what is lined up next.

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Not only did the awards look great, the operation was slick and I always felt you had absolutely everything under control. Every single person working was a joy to work with and it's so nice when people want to work together, it makes such a difference.

JUST EAT

I’m happy to say how fabulous you all are – for me it’s the channel knowledge and translation of complex messages to channel partners where we need to be simple and easy to do business with and stand out from other vendors.

Adobe

Channel marketing FAQs

Channel marketing is ideal for businesses that sell through indirect sales partners to expand their customer reach and distribution. This includes industries like software and technology, telecommunications, automotive, manufacturing and consumer electronics.

Yes, we provide comprehensive partner onboarding and training programmes. Our services include creating partner kits, training resources and step-by-step guides to ensure your partners are well-equipped to promote and sell your products and services.

Yes, we specialise in creating co-branded assets such as brochures, email campaigns, landing pages and social media content that align with your brand while supporting your partners’ unique needs.

Our channel case studies

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Recognising partners for Adobe sales with a channel incentive programme

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An incentive programme to strengthen Samsung partners’ product knowledge

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Driving GoTo’s deal registration with gamification

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Take your channel marketing to the next level

Our expertise in channel marketing helps you build stronger partnerships and achieve sustainable growth. Whether you’re looking to optimise your current approach or scale your operations, we provide the insights, tools and strategies to elevate performance through your channel.

Get in touch today to find out how we can help you create campaigns that resonate with your partners.