Driving GoTo’s deal registration with gamification
Client
GoTo
Sector
Channel
Tech
Services
Engagement programmes
Dealer and partner marketing services
Portal and platform support
Content creation
Their challenge
GoTo needed deal registration to happen on its own platform.
The brief
Incentivise owned-platform deal registration.
Our solution
Create an interactive instant-win prize mechanic with a par-quarterly deadline for registration, providing the sales team with a reason to register and drive sales.
0million+
registered in UK pipeline alone
0%
prize engagement
The results
Increase in pipeline and improved sales team engagement.
Blueprint’s Spin To Win concept breathed new life in to our sales incentives. The eye-catching design, engaging mechanic and ease of partner use saw a noticeable increase in performance leading us to extend our initially planned activation dates. We had 100% take up from the qualified entrants and saw over $3m pipeline generated resulting in a fantastic ROI from this campaign. Our Partners loved it too and are still talking about the activity and asking us what is lined up next.GOTO