Driving Sky Sports subscriptions with customer interactions
Client
Sky
Sector
Retail
Sports
Services
Events
Experiential
Content
Their challenge
With an increasing choice of media providers for sports entertainment, Sky Sports needed to be first choice.
The brief
Maximise on the start of the UK football season to drive subscriptions for Sky Sports channels.
Our solution
Put Sky’s audience at the heart of the action by creating 13 pop-up consumer activations at shopping centres across the country. We’d use interactive photo booths, build a bespoke Sky football arena hosted by professional footballers, and even have guest appearances from starts of hit Sky Sports show Soccer AM.
of customer interactions
in Sky Sports subscriptions
The results
A wealth of customer interactions and Instagrammable moments that helped increase Sky Sports’ reach far beyond shopper footfall.
We’ve been working with Blueprint Partners for nearly five years and are delighted with what we’ve achieved together so far. The team’s approach really stands out – they're always innovative, thinking of new and exciting ways to engage our audience and, crucially, they deliver the results we’re after. Thank you, Blueprint!SKY