Lotus: Tailored for Speed


Savile Row Concours

Client Objective

Showcase the Lotus Eletre to a new audience and increase leads

Our Approach

Partnering with a Savile Row tailor and creating an immersive experience for guests


Configurations, deposits, engagement

Client Objective

Our challenge

Create the an experience perfectly suited to the exciting future positioning of the Lotus Eletre, with the heritage and bespoke craft that has defined London’s Savile Row for over a century. Plus, with scores of other OEM’s and their cars present, we needed to stand out from the crowd and do something rebellious.

Our Approach

How we drove engagement

There's only one female only tailor on Savile Row and that's the partnership we created. The Deck gave us the perfect backdrop for Lotus cars, Lotus people and a uniquely Lotus experience. Throughout the concours we ran brand engagement events, hosted VIPs, press and customers, plus spoke to new audiences who had yet to be exposed to the Lotus brand.


How we transformed behaviour

With hundreds of guests interacting with the brand over the course of two days, we were able to showcase both the Eletre and the brand, attracting test drives and depositors for this new Hyper-SUV.


20 hours of hospitality


Over 1,000 guests exposed to the Eletre


Test drive requests and depositors