Lotus: Tailored for Speed
Lotus
Savile Row Concours
Client Objective
Showcase the Lotus Eletre to a new audience and increase leads
Our Approach
Partnering with a Savile Row tailor and creating an immersive experience for guests
Results
Configurations, deposits, engagement
Client Objective
Our challenge
Create the an experience perfectly suited to the exciting future positioning of the Lotus Eletre, with the heritage and bespoke craft that has defined London’s Savile Row for over a century. Plus, with scores of other OEM’s and their cars present, we needed to stand out from the crowd and do something rebellious.
Our Approach
How we drove engagement
There's only one female only tailor on Savile Row and that's the partnership we created. The Deck gave us the perfect backdrop for Lotus cars, Lotus people and a uniquely Lotus experience. Throughout the concours we ran brand engagement events, hosted VIPs, press and customers, plus spoke to new audiences who had yet to be exposed to the Lotus brand.
Results
How we transformed behaviour
With hundreds of guests interacting with the brand over the course of two days, we were able to showcase both the Eletre and the brand, attracting test drives and depositors for this new Hyper-SUV.
Deliverables
20 hours of hospitality
Audience
Over 1,000 guests exposed to the Eletre
ROI
Test drive requests and depositors
Engaging Experiences
