Re-inventing the charity ball for the NSPCC
Client
NSPCC
Sector
Sports
Services
Events
Their challenge
They didn’t have one. We’d worked for a long time with the NSPCC on its annual Childline Ball, which was always a success. But…
The brief
We thought it was time the charity refreshed its thinking, so we created a brief: re-invent the charity’s key fundraising activity and, in doing so, attract new business and increase donations.
Our solution
The Childline Sports day. The only thing businesses love more than a fun challenge is a fun challenge where they can go head to hear with other businesses in their sector. On this thinking, the Childline Sports Day was born.
0+
raised
0
participants from 40 countries
0%
repeat attendance in the following year
The results
More than 40 of the UK's top media companies signed up, including ITV, Channel 4, The Lad Bible, Omnicom and, of course, Blueprint Partners! A huge amount of money was raised and the event continues every year to this day.
I cannot express enough gratitude to Blueprint Partners for their outstanding work in managing and producing our NSPCC Childline Sports Day. From meticulous logistical planning to flawless execution, their expertise ensured that every aspect of the event ran seamlessly. Blueprint’s commitment to excellence not only elevated the event but also enabled us to maximise our impact, providing vital support to hose in need. We’re immensely grateful for their invaluable contribution to our cause.NSPCC CHILDLINE