Creating a virtual world to showcase real life use cases
Samsung
Samsung World
Client Objective
Demonstrate devices use cases by industry
Our Approach
Drive engagement through Samsung World, to drive B2B awareness
Results
Higher engagement, clearer understanding of proposition
Client Objective
Our challenge
Samsung created a number of rugged devices, which are an incredibly versatile tool for businesses in several sectors. Understanding of and engagement with the materials explaining the use cases was poor and a new approach was required.
Our Approach
How we drove engagement
The team created a world of Samsung, where viewers can explore on their own, interact with animated environments and watch video content specific to each industry and use case. Built in Web GL, the experience is viewable easily in browsers, making distribution and integration with existing Samsung platforms and devices straight forward. Bespoke video content was created to demonstrate real life examples within our virtual world, clearly demonstrating the advantages and utility of the Samsung devices.
Results
How we transformed behaviour
A transformation in the explanation and demonstration of use cases across the B2B sales team. With easy visualisation and improved comprehension, the feedback from Samsung staff and clients has been incredibly positive.
Timeline
Pilot delivered within 6 weeks
Integrated
Within existing sales portals
Delivered
Increased engagement and ROI
Engaging Experiences
