Moving from partner programmes to partner experiences
GoTo
Partner Engagement
Client Objective
Create new ways to engage curerent and potential partners
Our Approach
To innovate partner experiences outside of the norm
Results
Improved frequency, scale and quality of partner engagements
Client Objective
Our challenge
When an established tech business changes it's name, branding and proposition - it's important to engage, communicate and partner with the key distributors and resellers in that industry. With so much noise and competition in the marketplace, GoTo wanted to stand out, drive engagement and transform the behaviour of their current and potential partners.
Our Approach
How we drove engagement
Creating a list of tied and tested activations that we don't want to repeat is easy. Finding, curating and executing new ideas, that's what the team needed to deliver against - and they did in style. From multiple driving activities, to fairground inspired interactive elements and even personalised wellness packs - every deliverable required a blend of ingenuity and practicality to ensure it drove appropriate ROI.
Results
How we transformed behaviour
Any individual activation is only as good as the comms journey to drive attendance and most importanly the follow up activity to ensure that the hard work converts into business benefits. Working in partnership with GoTo across EMEA and the USA this is exactly what the team have achieved.
Engagement
2 key accounts activated
ROI
Revenue stream increased
Results
Expanded product awareness
Engaging Experiences
