Lotus
Type 136
Client Objective
Launch the first Lotus produced commercially available road bike
Our Approach
A dramatic consumer launch, trade event showcase and retail installation
Results
Press coverage, social media noise and high volumes of deposits
Client Objective
Our challenge
Lotus, renowned for their high-performance cars and Olympic-winning track bikes, asked Blueprint to help launch their first commercial road bike. This electrified, track-inspired innovation aims to merge Lotus's racing heritage with cutting-edge, eco-friendly technology, marking a bold step into a new era of mobility.
Our Approach
How we drove engagement
The launch activity started with a takeover of the Lotus flagship retail store in Mayfair for a press and influencers event. With a bespoke reveal moment and special guest, Olympian Sir Chris Hoy. Blueprint then installed an art installation to showcase they bike at the trade event Rouleur Live, while simultaneously installing bespoke retail displays to showcase the bike to the public.
Results
How we transformed behaviour
Guests at each event were thrilled to get up and close to the new product, while the validation from Olympic medallist Sir Chris Hoy provided an authoritative voice on the quality of the design and ride. With positive press sentiment, hundreds of pieces of social media content and most importanly a large number of KMIs and deposits, the campaign was a huge success.
Deliverables
Launch event in-store
Product awareness
Trade show activation
Consumer
Retail displays in key stores
Engaging Experiences
