Launching an all new track inspired, electric road bike

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Type 136

Client Objective

Launch the first Lotus produced commercially available road bike

Our Approach

A dramatic consumer launch, trade event showcase and retail installation


Press coverage, social media noise and high volumes of deposits

Client Objective

Our challenge

Lotus, renowned for their high-performance cars and Olympic-winning track bikes, asked Blueprint to help launch their first commercial road bike. This electrified, track-inspired innovation aims to merge Lotus's racing heritage with cutting-edge, eco-friendly technology, marking a bold step into a new era of mobility.

Our Approach

How we drove engagement

The launch activity started with a takeover of the Lotus flagship retail store in Mayfair for a press and influencers event. With a bespoke reveal moment and special guest, Olympian Sir Chris Hoy. Blueprint then installed an art installation to showcase they bike at the trade event Rouleur Live, while simultaneously installing bespoke retail displays to showcase the bike to the public.


How we transformed behaviour

Guests at each event were thrilled to get up and close to the new product, while the validation from Olympic medallist Sir Chris Hoy provided an authoritative voice on the quality of the design and ride. With positive press sentiment, hundreds of pieces of social media content and most importanly a large number of KMI's and deposits, the campaign was a huge success.


Launch event in-store

Product awareness

Trade show activation


Retail displays in key stores