Demonstrating the power of technology through a virtual summit
GoTo
GoTo Webinar
Client Objective
Engage distribution partners across EMEA
Our Approach
Showcase remote services technology, through a fully remote conference
Results
Hundreds of partners across 20 territories engaging live
Client Objective
Our challenge
With a rebrand from Logmein to GoTo, the time was right to demonstrate to partners and distributors the power of the new brand, product portfolio and business case.
Our Approach
How we drove engagement
Leaning into the GoTo product suite of remove productivity tools, we created a fully remote conference for partners across EMEA to join. Hosting it on a rooftop with great views of central London added life and visual excitement to the three hour broadcast.
Results
How we transformed behaviour
Over a hundred partners from twenty territories viewed, interacted and engaged with the broadcast and awards were presented to those businesses who had performed best across the previous financial year.
Content
3 hour live broadcast
Audience
120 partners
Celerbation
Awards presented to 10 businesses
Exciting Content
