Disrupting the device renewal life cycle
Samsung
Consumer Touch Marketing
Client Objective
Increase consumer awareness and consideration before point of purchase
Our Approach
Driving engagement through touch marketing, to transform buyer behaviour
Results
Delivered 1.2 million consumer & device interactions
Client Objective
Our challenge
Many cell phone consumers are tribal, re-buying the latest device from their chosen manufacturer without wider consideration at the point of purchase. In order to be considered, Samsung requires consumers to have higher awareness and experience of their device range and offer.
Our Approach
How we drove engagement
Recognising the need for the brand to be present where potential customers are, multiple high-footfall events have been identified, engaged and activated. With interactive displays, hands-on demos, highly visible branding and some fun surprises, potential consumers are made aware of the product range and features, without making the conscious decision to visit a Samsung retail location.
Results
How we transformed behaviour
The touch marketing campaign, creates pop-up experiences, driving engagement with Samsung phones, tablets and wearables. These interactive moments, bring new awareness to those who previously would not have considered Samsung as a manufacturer and showcased the latest devices to current customers.
Audience
Over 1 million customer interactions in the quarter
Scale
Delivered in 10 US states
Devices
Activations feature 50 individual devices
Engaging Experiences
