Unlocking the power of AI for creativity

Adobe

Adobe Partner Connect

Client Objective

Demonstrate to partners across EMEA the power of Adobe AI

Our Approach

An experiential hands on event, placing product demonstrations at the heart

Results

80% of attendees rated the event 'Excellent'

Client Objective

Our challenge

We hear constantly that AI is coming, but how do we demonstrate the real life implications and opportunities for Adobe distributors and sales partners across Europe?

Our Approach

How we drove engagement

A live, interactive event, with exec, product and customer speakers providing insight. Plus demonstrations of the power of Adobe Firefly with real-time text to image and Adobe Sensei, built into the world's favourite creative applications including Photoshop and Premiere Pro.

Results

How we transformed behaviour

Metrics for sales behaviours across all channels have increased since the event and post-event surveys scored the 'Partnership with Adobe' session highest of all the content, demonstrating the increased appetite of partners and distributors to deepen their relationship with Adobe.

Attendees

141 Partners

Content

8hrs+

Guests love

Interactive demonstrations