Prince's Trust
Prince's Trust Awards
Client Objective
Celebrate the achievements of young people
Our Approach
An award show, hosted by Ant & Dec at The Theatre Royal, Drury Lane
Results
Ten years of remarkable shows, broadcast on ITV
Client Objective
Our challenge
The Prince's Trust, founded in 1976 by His Majesty The King, has helped over 1,000,000 young people get into education, employment or training. Each year a handful are awarded with a Prince's Trust Award, presented by His Majesty, to celebrate their achievements.
Our Approach
How we drove engagement
Each year we create a star studded award show at a major West End theatre. Hosted by Ant & Dec, our audience of over 2,000 people experience special guests, music acts and of course the stories of each young person awarded. In addition to the live event, a 90 minute live red carpet show is broadcast across social channels, further amplifying the activities of the Trust.
Results
How we transformed behaviour
Over the last decade, since Blueprint tool over production, we have expanded the scale, ambition and reach of the awards. 'Most recently ITV broadcast the show in primetime, expanding the reach of the content and messaging to over 3 million viewers.
Deliverable
90 minute live broadcast
Audience
3 million viewers on ITV1
We're proud of
Celebrating the young people who've turned their lives around thanks to the Trust.
I wanted to send our huge thanks to you for your amazing work on The Prince’s Trust Awards this year. We couldn’t have done the Awards without you, and it was amazing to see the event come to life after so much time and planning.Sara Cracknell, Special Events Manager
Exciting Content
