An exhibition stand for Sky generating Wicked engagement
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Client
Sky
Sector
Retail
Services
Events and experiences
Content creation
Their challenge
Ensure Currys employees at their Peak Conference engage with the Sky team and their products.
The brief
Create a space that stands out against competitors and engages the Currys team to experience product demos and learn about the latest deals.
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Our solution
Three areas that fostered learning through participation, code-cracker lock boxes and an ‘only Sky can do’ moment where we showcased official costumes from Wicked – a nod to Sky Cinema – to attract footfall. Once Currys employees had completed each zone, they could be in with a chance to win a great prize!
0m
average stand dwell time
0+
stand visitors
The results
A product and content-focused stand with a ‘photo moment’ that caught the attention of Currys employees, generating the footfall needed, which in turn led to competition entries and engagement with the Sky team.
A huge thank you for all your hard work and efforts over the last few weeks. You went above and beyond to ensure everything was perfect for us – working tirelessly and always with a smile on your face. Thank you so much. The event was a huge success, the stand looked amazing, and we are very proud of what was achieved.SKY