Creating a world-class customer experience across Aston Martin’s dealership network
Client
Aston Martin
Sector
Automotive
Channel
Retail
Services
Dealer and partner marketing services
Content creation
Their challenge
Deliver a world-class dealer marketing operation across the franchised dealer network.
The brief
Deliver a world-class dealer marketing operation across the franchised dealer network.
Our solution
Create a bespoke Aston Martin agency team to work with Aston Martin’s above-the-line creative agencies. From social media and website monitoring to the creation of dealer guides, social media templates and even event planning, we would guarantee best-in-class use of assets and consistent brand messaging across the network.
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dealers across four continents engaged
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media assets created
The results
A suite of on-brand, luxury, localised marketing assets that individual dealers could personalise, driving customer engagement and, ultimately, sales.
No matter the scale of the task, I can always rely on Blueprint to come through with the execution. They are super reliable and great to work with and are basically an extension of our own team. We would be lost without the support of Blueprint.ASTON MARTIN