Driving deal registration through gamification
GoTo
Instant Reward Mechanic
Client Objective
Ensure deal registration happens on owned platform
Our Approach
Drive engagement through rewards, to transform deal registration behaviour
Results
Generating over £1m of pipeline
Client Objective
Our challenge
To enable accurate forecasting, GoTo require partners to register potential deals on their partner platform. However compliance was weak, with no incentive for the partners to take this additional step in their sales journey.
Our Approach
How we drove engagement
Blueprint created an interactive instant win, variable odds based, prize mechanic. With a range high percieved value prizes, updated every month, we created both a reason to register and a quarterly deadline for participation.
Results
How we transformed behaviour
The success of the activity in transforming the behaviour of deal registrations and driving more frequence interaction with the GoTo PRM system, has led to higher partner engagement and transformed the forecasting activity for the business. After a successful trial in the UK, the activity has been repeated with similar results in multiple territories.
Pipeline created
£2m in UK alone
Engagement
100% of prizes claimed
Value add
Repurposed for global markets including US, EMEA and ANZ
Transformative Programmes
