Driving a consistent luxury experience
Aston Martin
Dealer Marketing
Client Objective
Consistent Ultra Luxury Touchpoints
Our Approach
Dedicated luxury automotive dealer marketing specialists
Results
Global dealer marketing consistency
Client Objective
Our challenge
Aston Martin's goal to be the world's most desirable, ultra luxury British brand requires that customers feel consistently high standards through all marketing and consumer touch points, across the globe. With a franchised dealer network, a world-class dealer marketing operation is a critical component in achieving this.
Our Approach
How we drove engagement
Based on year's of dealer marketing experience, we've assembled a bespoke dedicated team for Aston Martin. Working in partnership with the brand, above-the-line creative agencies, media buying agencies, regional markets and individual dealers, we're able to ensure best in class use of assets and consistent messaging across the network. With social media and website monitoring, the creation of dealer guides, social media templates and event planning - the brand can be confident that the customer experience is second to none.
Results
How we transformed behaviour
Dealers
Over 200 dealers in 4 continents
Deliverables
Quarterly dealer guides, monthly social media guides and constant reporting
Media
Over 1,000+ localisation of media assets delivered in last 12 months
No matter the scale of the task, I can always rely on Blueprint to come through with the execution. They are super reliable and great to work with and are basically an extension of our own team. We would be lost without the support of BlueprintHannah Peace, Aston Martin
Transformative Programmes
