The ultimate media sporting gathering
NSPCC
Childine Sports Day
Client Objective
Target the media industry for fundraising
Our Approach
Creating the ultimate sports day
Results
Over £160,000 raised
Client Objective
Our challenge
To re-invent the charity ball, keeping it fresh, dynamic and ensuring that we retain the 'fun' in fundraising. After ten years of producing the Childline Ball for the NSPCC, it was time for a change. Our brief - re-invent the charity's key media fundraising activity and attract newer media businesses.
Our Approach
How we drove engagement
The only thing media business love more than a fun challenge, is a fun challenge where they can go head to head with other businesses in their sector. Tapping into this zeitgeist, the Childline Sports Day was created.
Results
How we transformed behaviour
Over 40 of the UK's top media companies signed up including ITV, Channel 4, The LAD Bible, Omnicom and of course Blueprint Partners. The event is now expanding into three simultaneous national events to bring enough capacity to meet the rising demand from companies wishing to take part.
Audience
400 participants from 40 companies
Engagement
90% repeat attendance
Results
Over £160,000 raised
Engaging Experiences
