Sky
Start of Season 2022
Client Objective
Launch the start of the UK football season in retail
Our Approach
A multi faceted campaign including experiential activations in key locations
Results
Increased Sky Sports subscriptions during campaign window
Client Objective
Our challenge
Each year the start of the UK football season provides an opportunity to drive additional subscriptions for the Sky Sports channels. To co-incide with the above the line capaign, our brief was to create engaging consumer activations at shopping centres across the country.
Our Approach
How we drove engagement
Creating a a bespoke Sky football arena, giving shoppers the opportunity to learn tips and skills from professionals, including some guest appearances from the stars of hit Sky Sports show "Soccer AM".
Results
How we transformed behaviour
An interactive photo booth put our audience at the heart of the action and a competition mechanic promoted the chance of winning Sky Sports for a year. Across all sites we organised giveaways, window vinyl designs - tailored to each region and in a cross-promotion tie in with Sky Glass, Premiere League games were shown live in store.
Deliverables
13 pop up locations
Engagement
Thousands of consumer interactions
ROI
Increased subscriptions
Engaging Experiences
