Localised asset creation for Samsung across the US
Client
Samsung
Sector
Channel
Telecoms
Services
Dealer and partner marketing services
Content creation
Their challenge
Samsung Mobile Experience needed to meet increasing demand for marketing assets that were personalised to both channel and geography.
The brief
Support with localised asset creation across all 50 US states.
Our solution
A bespoke asset creation process, incorporating seamless workflows that took requests from regional marketing teams. We managed the creation of more than 1,000 brand-appropriate pieces of content and assets, guaranteeing alignment with wider Samsung marketing strategies.
0
assets created in 12 months
0%
year-on-year growth in asset production
0+
multilingual assets provided
The results
An increase in personalised and localised marketing activity and, crucially, in sales.