A global awards programme to recognise Aston Martin technicians
Client
Aston Martin
Sector
Automotive
Services
Events and experiences
Dealer and partner marketing services
Content creation
Their challenge
Ensure Aston Martin technicians continue to feel valued and recognised, expanding on the previous year’s Technician of the Year Award.
The brief
Create a series of communications to promote the Technician of the Year Award to 161 dealerships worldwide.
Our solution
A multi-touch communications strategy in multiple languages with ‘surprise and delight’ mailings as well as providing each finalist with a bespoke mailing box to recognise their technical ability and embodiment of the Aston Martin ethos. There was also a strategy for non-finalists too, involving follow-up communications to thank them for their commitment, appreciation of their support and to encourage them to enter again next year.
0
technician entries
The results
A record number of entries that proved the communications strategy engaged the dealership network.
Our personalised communications to the Aston Martin Dealer Principals and Dealer Technicians about Technician of the Year Award have had such good feedback. All our communications have been tailored to our desire and include key information at various stages of the competition.ASTON MARTIN
