World class partner relationship management
Vestel
Vestel Partner Programme
Client Objective
Drive improved ROI in the indirect channel
Our Approach
A tailored PRM solution with engagement at it's heart
Results
A highly engaged partner audience
Client Objective
Our challenge
Vestel is a leading multinational electronics businesses that sells over 28 million products annually. With hundreds of partners in their indirect channel, they needed help establishing a partner programme as good as the products they create.
Our Approach
How we drove engagement
Throuch creation of Vestel VIP (Very Important Partners) a brand new programme that not just provided updates, but also interaction with booking of demo requests and sales incentives. A push notification system improved engagement for an audience who were consistently on the road and not tied to emails.
Results
How we transformed behaviour
An increase in all significant metrics - improved dwell time, engagement, product knowledge, participation in incentive and above all improved sales.
Audience
Partners access the site 10 times per quarter on average
Engagement
An average of 12 individual page visits per visit
Results
Spikes in traffic for each incentive run
Transformative Programmes
