Samsung
Samsung Buddy
Client Objective
Engaging with retail staff in a new, exciting way
Our Approach
Driving engagement through Augmented Reality, to transform sales behaviour
Results
A click through rate 10x more than traditional mailers
Client Objective
Our challenge
Wikth over 10,000 retail staff across the USA, Samsung briefed us to create a new way to communicate key product and sales information about upcoming devices. Traditionally printed flyers, lanyards and other pieces of merchandise had been used without great success.
Our Approach
How we drove engagement
Working in partnership with Samsung, we created 'Buddy'. A branded character who appeared physically as part of a kit sent out to retail staff. On opening the box and following the instructions to 'Scan Buddy', viewers unlocked a playful set of animated scenes, presented in Augmented Reality.
Results
How we transformed behaviour
The AR scenes allowed us to bring products, services and marketing messages to life in new and exciting ways. With the content hosted on our servers, we were able to refresh at any point during the project live cycle, without the need for additional mailers. Feedback from users showed Buddy as a huge success and popular throughout the retail network.
ROI
A click through rate 10x more than traditional mailers
Engagement
Buddy drove massive engagement with over 86% of recipients interacting with him
Reach
Engaged with over 5,000 Retail stores across the US
Engaging Experiences
