Launching Lotus' flagship London store
Lotus
Lotus London Store Launch
Client Objective
Create a media and influencer spectacle to announce the arrival of Lotus in London
Our Approach
The ultimate black carpet, taking over London's Picadilly.
Results
Exceptional media and influencer coverage
Client Objective
Our challenge
How do you create a VIP launch event in one of the busiest intersections in central London? How do you make a retail store launch the talk of the town? How do you showcase not just new product but a new brand? These are the questions we were challenged with by our fantastically collaborative clients for their new store, directly opposite The Ritz on London's famous (and traffic packed) Picadilly.
Our Approach
How we drove engagement
Our years of experience and the trust we've earnt with Westminster Council and TFL provided the answer. Shutting one lane of the public highway we had 24 hours to transform this vital London intersection into a Black Carpet fit for the stars. Once our VIPs arrived, we entertained with music performances from Lil Silva and Benji B.
Results
How we transformed behaviour
In partnership with the appointed PR agency, we provided the perfect setting for the stars to come out in force. With great attendance from actors from Hollywood, TV Stars from the UK and influencers from the web - the press lapped up the event and spread the word for us.
Audience
200 VIP guests, celebrities, influencers and press
Coverage
100s of pieces of press coverage & social content
What's next
This was the first of a series of successful events delivered by Blueprint in this location.
A huge success - thank youBen Bailey, Global PR Director, Lotus Cars
Engaging Experiences
