Redesigning the Costa Foundation website to showcase their impact
Costa Foundation
Costa Foundation website update
Client Objective
Communicate to Costa staff and customers about their charitable activity
Our Approach
Driving engagement through story telling, to transform the behaviour of donors
Results
Increased the awareness of the Costa Foundations work
Client Objective
Our challenge
The Costa Foundation changes lives in coffee growing communities, but their messaging was unclear, disparate and not presented in a way that was easy to comprehend. Following our own bGood activity of working with Costa to build a school in Ethiopia, Blueprint once again offered our help and support, to improve the content and website for the foundation.
Our Approach
How we drove engagement
The team completed a UI/UX review, a content review and a design review of the entire Costa Foundation website. Using the wealth of materials available our team spent time looking for the heart of each story and re-writing the content to be as engaging as possible. With a revised web layout and design, the whole website and content was relaunched.
Results
How we transformed behaviour
It's still early days in the roll-out but the new web layout and content, combined with an improved user experience has transformed engagement levels for the website. Costa staff and customers now have a greater understanding of the work the foundation supports.
Deliverables
20 new stories created for the site
Engagement
Reignited Social platforms to spread awareness
Storytelling
Developed strategy to educate wider team and Costa team about the Foundation's work
Exciting Content
