Samsung US wanted to disrupt typical customer purchase cycles by getting to customers before they were even considering a purchase and in doing so created new brand enthusiasts.
Leveraging the existing field team – their industry trailblazers – we created a suite of engaging, device-led workshops for SMB to plus-up their existing events or that could standalone as value-add events for employees. They were carefully designed to be benefit-led, to not exclude competitor brand owners, and could easily adapt to any vertical. Greater details, previous event gallery and a booking form could all be found on a bespoke website.
Visitors were offered a choice of 3 free workshops:
Having had to pivot from physical events to digital events and using the existing field team instead of an agency partner, COVID forced a total rethink of our content and delivery method.
Despite the radical shift in execution we still recruited and completed a 10 person steering team, subsequently onboarded and inducted 370 area managers who between them deliver 100s of events per month.