Samsung US wanted to disrupt typical customer purchase cycles by getting to customers before they were even considering a purchase and in doing so created new brand enthusiasts.
Leveraging the existing field team – their industry trailblazers – we created a suite of engaging, device-led workshops for SMB to plus-up their existing events or that could standalone as value-add events for employees. They were carefully designed to be benefit-led, to not exclude competitor brand owners, and could easily adapt to any vertical. Greater details, previous event gallery and a booking form could all be found on a bespoke website.
Visitors were offered a choice of 3 free workshops:
- Choose Photos: Glow Up - How to achieve professional-quality photography and video results with just your mobile.
- Choose Calm: De-stress - Let your staff know you care with mental and physical wellbeing classes.
- Choose Fun: Gamification - Unlock the secrets of Gamification to improve customer and employee engagement.
Having had to pivot from physical events to digital events and using the existing field team instead of an agency partner, COVID forced a total rethink of our content and delivery method.
Despite the radical shift in execution we still recruited and completed a 10 person steering team, subsequently onboarded and inducted 370 area managers who between them deliver 100s of events per month.