South By Southwest (SXSW) is a renowned annual 10-day festival that brings together a diverse global community of thought leaders and innovators in the vibrant city of Austin, Texas. Attendees immerse themselves in the latest digital, creative and cutting-edge ideas, with a wide array of conference sessions, film and TV screenings, music showcases, exhibitions and much more.
As a first-time attendee, navigating this extensive event might seem overwhelming. To help you make the most of your SXSW experience, we've compiled a list of practical tips and tricks.
To attend SXSW, you must register for a badge. Color-coded by industry, each badge grants you primary access to specific events. While you can attend events outside of your chosen industry, entry isn't guaranteed once an event reaches capacity.
Explore SXSW badge options to find the perfect fit for your interests.
Maximising your first-time SXSW experience requires thorough preparation. Start planning as soon as the event schedule is released and identify the events that intrigue you the most. Create a detailed, hour-by-hour plan for each day to ensure you don't miss a beat.
As the festival approaches, SXSW offers an hourly breakdown of events to help you fine-tune your daily itinerary.
Maximizing your first-time SXSW experience requires thorough preparation. Start planning as soon as the event schedule is released and identify the events that intrigue you the most. Create a detailed, hour-by-hour plan for each day to ensure you don't miss a beat. As the festival approaches, SXSW offers an hourly breakdown of events to help you fine-tune your daily itinerary.
SXSW offers an abundance of options, making it tempting to narrow your focus. However, to truly capitalise on your experience, expand your horizons and attend events that may not immediately catch your eye. By stepping outside your comfort zone, you'll encounter thought-provoking ideas and groundbreaking innovators that could inspire and surprise you.
After a long day of sessions and panels, the nightlife in Austin offers a great opportunity to continue to network or unwind. Taking a new connection out for drinks or dinner can be an excellent way to foster deeper relationships that go beyond the week. Austin has a lively culinary bar scene with everything from laid-back lounges to upscale dining spots. Iconic hangouts like the Rainey Street Historic District are home to casual bars and food trucks. If you’re looking for a more bustling scene, the bars on 6th Street have a more energetic atmosphere. Whether you’re looking for intimate conversation or a lively evening out, Austin’s nightlife has something to offer everyone, ensuring that the conversation continues well into the night.
SXSW isn’t just about the festival; it’s also about experiencing the city itself. If you have the time to stay a bit longer, you have the chance to explore the many hidden gems Austin offers. From the scenic Zilker Park to the trendy South Congress district, the city is full of vibrant, rich culture and is famous for its many live music venues. If you’re an outdoor enthusiast, Austin offers many peaceful spots, including Lady Bird Lake and Barton Creek Greenbelt. Consider extending your stay to immerse yourself in Austin’s relaxed yet vibrant atmosphere.
The work doesn’t end when SXSW does. Now it’s time to turn those initial connections into meaningful, ongoing relationships. To ensure you stay in touch, make it a priority to follow up within a few days of the event while the experience is still fresh. A personalised email or LinkedIn message is a great start. Be sure to offer something of value, whether it’s a helpful resource or an opportunity in the future to collaborate. Suggest meeting up again, either in person or virtually to continue the discussion. Consistent yet genuine follow-ups are key to building a long-lasting network.
By following these tips, you'll be well-prepared to dive into the vast world of SXSW. If you’d like any further advice from our expert team, don’t hesitate to get in touch.
By following these tips, you'll be well-prepared to dive into the vast world of SXSW, creating memories and connections that will last a lifetime.