Microsoft needed to identify and drive customers to their DevOps Virtual event.

A strategy was created to target specific developers based on verticals, location and job roles through a paid social media campaign - pushed across multiple platforms.

Data and results were reviewed daily to ensure advertising budgets could be repurposed towards the best performing channels.

Adopting a test and learn methodology meant we could refocus the ad spend on the best performing platforms and the best performing ads. LinkedIn provided the highest conversation rates from CPC to attendee sign up and overall we saw more than 5,400 click-throughs and over 1m impressions.

The social campaigns were also packaged with our delegate management service to minimise drop-off leading up to the event meaning we delivered more than 600 registrations for their DevOps Virtual event.