Blueprint launches the world's first Hyper SUV for Lotus

As the world's first Hyper SUV, the Lotus Eletre delivers exceptional performance: 0 – 60 in under 3 seconds, a top speed of 160mph and a range of over 370 miles. And it’s a Lotus. And it’s electric.

Described by the Managing Director of Lotus Cars as “a momentous point in our history”, the launch of the Eletre required Blueprint to create a global broadcast as hyper as the car itself.

And so “Eletre: Carved By Air” was born: a one-hour live broadcast from the iconic Television Centre in West London. Featuring a cast of 50 people and 20 Lotus models from throughout history, the show revealed 3 Eletres to the world for the very first time.

With a live audience of 300 journalists and influencers, we broadcast around the world on, YouTube and into China. The show had it all: drama, entertainment, celebrity guests... and lots of cars.

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Below are just some of the highlights:


The opening of the show told the history of Lotus in a single camera shot.

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To announce the name Eletre to the world, Blueprint created a unique concept to deliver a true PR moment: a shipping container containing the Eletre floating down the Thames from Tower Bridge to Hammersmith.

Here’s the finished film:

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The show featured several dance sequences, including this one, designed to highlight how air flow is controlled through the car:

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Of course, no car reveal is complete without the reveal. We didn’t just pull a cloth off the car though, we created another truly spectacular moment:

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Here is how the Blueprint team pulled the whole production together.

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The entire show is available to view on the Lotus Cars YouTube page. Get in touch to find out how Blueprint can help launch your electric product. 


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